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Mon May 14, 2007 - 8:27 AM EDT - By Dieter Bohn, Mike Overbo | |
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As for sales, it's still too early to tell. But perhaps one of the benefits of doing a cutting edge campaign is that the brand is then perceived as cutting edge, as well. According to Hancock, the campaign increased awareness of the brand by double digits. "Palm continues to be seen as innovative, intelligent and creative," he said. "This campaign supported those attributes."
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