Another day, another trend report. This one comes from comScore. On Wednesday, comScore released data from their MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2010 compared to the preceding three-month average.
> 53.4 million people in the U.S. owned smartphones during the three months ending in July, up 11 percent from the corresponding April period.
> RIM was the leading mobile smartphone platform in the U.S. with 39.3 percent share of U.S. smartphone subscribers, followed by Apple with 23.8 percent share.
> Google saw significant growth during the period, rising 5.0 percentage points to capture 17.0 percent of smartphone subscribers. Microsoft accounted for 11.8 percent of Smartphone subscribers, while Palm rounded out the top five with 4.9 percent.
> Despite losing share to Google Android, most smartphone platforms continue to gain subscribers as the smartphone market overall continues to grow.
comScore also provided mobile content usage numbers.
> In July, 2 out of 3 U.S. mobile subscribers used text messaging on their mobile device, up 1.4 percentage points versus the prior three month period.
> Browsers were used by 33.6 percent of U.S. mobile subscribers (up 2.5 percentage points).
> Subscribers who used downloaded applications comprised 31.4 percent of the mobile audience, representing an increase of 1.6 percentage points from the previous period.
> Accessing of social networking sites or blogs increased 1.9 percentage points, representing 21.8 percent of mobile subscribers.
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If you look up from your own smartphone long enough, you probably already know that there's nothing is surprising in this report.
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