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comScore Issues Sept. Report on U.S. Mobile Subscriber Market Share
On Wednesday, comScore released data from their MobiLens service, showing key trends in the U.S. mobile phone industry during the three month average period ending September 2010.
58.7 million people in the U.S. owned smartphones during those three months, up 15 percent from the preceding three month period.
>> RIM was the leading mobile smartphone platform in the U.S. with 37.3 percent share of U.S. smartphone subscribers, followed by Apple with 24.3 percent share.
>> Google continues to gain ground in the market, rising 6.5 percentage points to capture 21.4 percent of smartphone subscribers.
>> Microsoft accounted for 10.0 percent of smartphone subscribers, while Palm rounded out the top five with 4.2 percent.
Usage Noted:
Also noted, in September, 67.0 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.4 percentage points versus the prior three month period, while browsers were used by 35.1 percent of U.S. mobile subscribers (up 2.2 percentage points).
>> Subscribers who used downloaded applications comprised 33.1 percent of the mobile audience, representing an increase of 2.5 percentage points.
>> Accessing of social networking sites or blogs increased 1.8 percentage points, representing 23.2 percent of mobile subscribers.
>> Playing games represented 23.1 percent of the mobile audience (up 0.5 percentage points), while listening to music increased 0.8 percentage points, representing 15.2 percent of subscribers.
You can learn more about comScore's MobiLens service here.
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